Lessons from 20+ years in web hosting
Early Days and the First Server Mishap
In the early 2000s, the web felt like the Wild West. Every day brought something new, from managing content to launching small e-commerce sites. At the time, platforms like Mambo, Joomla, and osCommerce were dominating globally, and WordPress had just started its journey, soon to become the backbone for millions of websites.
Email was being declared “dead”, yet it quickly proved its lasting importance as a core communication tool. Every site, every launch, was a lesson in experimentation and problem-solving.
I remember one of the earliest lessons vividly. We had just launched our first shared server, a powerhouse at the time. One of our first clients had a rapidly growing project and needed reliable hosting. Confident, we assured them it could handle anything.
And then it froze.
Luckily, no users were impacted. We acted fast, restored everything, and learned a crucial lesson: hosting is not about raw power, it’s about careful monitoring, reliability, and honest communication. From that moment, we knew that providing quality service meant anticipating problems before they reached our clients.
Technology Evolved, Communities Grew
The frozen server was just the start. As platforms matured and WordPress exploded globally, the focus shifted from just technology to ecosystems and community support, especially for WordPress hosting.
Developers, marketers, and hosting professionals started sharing best practices and building knowledge networks.
Hosting became more than storage – it became about understanding the tools clients rely on, optimizing performance, and supporting platforms like WordPress and e-commerce solutions. Today, expert support and platform-specific optimizations are what distinguish good hosting from great hosting.
What Never Changes: Core Human Needs
Technology has transformed beyond recognition. Platforms evolve, speeds improve, software becomes more sophisticated, yet some things remain constant. Behind every website is a person or business with three fundamental needs:
No matter how advanced technology becomes, these human needs guide every decision we make.
Looking Forward
The web has matured tremendously, but the future is even more exciting. Websites are no longer just digital brochures – they are the backbone of serious businesses, enabling engagement and communication worldwide.
Our mission is to make that backbone stronger, faster, and more reliable.
We don’t just build websites anymore. We build trust, and trust is the most valuable currency of the next twenty years.
