New Server Location in Europe: Hello, Frankfurt!

We’ve got something new to share from behind the scenes: a fresh infrastructure update that gives you more flexibility – and a faster experience for your visitors in Europe.

Up to now, we’ve been offering hosting from our data center in Virginia, USA. It’s reliable, fast, and works great for sites with US-based audiences. But we know that not every website is built for a local market. Some of you are working with international clients. Some are based in Europe yourselves. And some just want faster access across the Atlantic. So we made a move.

You can now choose to host your website in Frankfurt, Germany.

This new European server location gives you a second option when setting up hosting. Whether you’re starting a new project or thinking about switching, Frankfurt is now available.

Why Does This Matter?

Frankfurt is a major internet hub in Europe, known for excellent infrastructure, fast network speeds, and strong data privacy. If your website visitors are in or near Europe, hosting there can make a real difference:

At some point, we stopped asking, “Why is WordPress like this?” and started asking, “What if we just made a tool that fixes the quiet stuff?”

Put simply, when your website is closer to your audience, everything loads faster. It’s not just about performance – it’s about experience.

Thinking of Switching? We’ll Handle It.

If you’re already hosting with us and want to move your site to the new location, our team will take care of the migration for free. We’ll schedule the transfer, do the work, and keep your site up and running without interruptions.

And if you’re just getting started with a new hosting plan and know your audience is primarily in Europe, you’ll be able to choose Frankfurt as your server location during checkout.

US or EU – Your Choice

Virginia remains a solid option, especially for US-based sites and businesses. Frankfurt is ideal if your traffic is coming from Europe or you want to deliver better performance to that part of the world.

In both cases, you get the same level of support, stability, and care you’ve come to expect from us.

Want To Talk It Through?

Not sure which location fits your setup? Feel free to reach out. We’ll take a look at your site, your traffic, and help you decide. No pressure. Just solid advice and support.

We’re glad to offer this new option, and we’re looking forward to seeing how it helps you and your visitors wherever they are.